2023 DSE English paper 2 Part A Q1
PART A
Question 1 (200 words)
You are an employee for Planet Smart, a company selling eco-friendly goods.
Your team wants to bid for a pop-up space in a shopping mall for 5 months for the purpose of promotion.
Complete the form –
Company Profile (introduction) :
Bestseller (outline a product that your consumers love) :
Promotional Events (describe a marketing event that will be held in store to bring customers) :
2023 DSE English paper 2 Part A Q1 拆解
Part A 是一篇短文寫作。
在2023年的試卷中，考生的職業為Planet Smart員工。
考生需根據題目提供的圖片與資料填好表格。
今年主要考核同學對公司及Workplace的了解，與過往大多考核學校的主題不同。同學仔要對公司的方針，例如: Vision (公司願景) / ESG / 公司不同部門 (PR Department/Marketing Department) 有一定認識。
而且對例子及內容要求亦比以往的要求更高，例如你可以舉例以打卡方式 (hashtag challenge)進行推廣，產品可以是Reusable Water Bottle (high-quality, BPA-free materials and designed to be durable, leak-proof)，沒有標準答案，但需要學生的創意，如果只死背深字深句只會得到中品的分數。
至於活動方面，同學可以寫product demonstrations, workshops, and talks by experts
寫作方向如下：
公司介紹：簡要介紹 Planet Smart，包括其使命、價值觀和產品。
暢銷產品：描述 Planet Smart 的暢銷產品，包括其獨特的賣點以及它如何與公司促進生態友好的使命保持一致。
店內活動：提供 Planet Smart 計劃在店內舉辦的任何活動或活動的詳細信息，以促進生態友好。
聯繫信息：要求提供申請人的聯繫信息，包括姓名、電話號碼、電子郵件地址以及指向其網站或社交媒體平台的任何相關鏈接。
2023 DSE English paper 2 Part A Q1 5**真跡
（以下真跡經小量更改以提供更好的閱讀體驗。）
2023 Paper 2 Part A (Pop-up Shop Application Form)
A.Company Profile
Established in 2020, amidst the darkness of the COVID-19 Pandemic, Planet Smart’s aim is to raise awareness on the topic of eco-friendliness. In fact, Planet Smart was founded by the famous Hong Kong Philanthropist Dr. Chris Wong who dedicated his life to researching how using eco-friendly products benefits our daily life as well as the planet as a whole. Being the only company in Hong Kong that has entered the “ Top 50 Must-Visit Eco-Friendly Shops” published by “Global Earth”, Planet Smart has gained recognition across the globe. Our products range from biodegradable trousers and vegan food collections to electronics products and gadgets that use sunlight to generate electricity. All our products echo our mission to remind people that there is always a way to help out the planet by using eco-friendly products even during devastating times like a pandemic. An extra bonus for the people who are using our products is that they might be able to lower the cost of their electricity bills as our gadgets are generated by natural sunlight, not by electricity suppliers like Hong Kong Light which uses an excessive amount of fossil fuel to generate energy.
- In-store Event
An event we are planning to hold is inviting celebrities to come to our store to promote our eco-friendly products. We would invite celebrities who have endorsed in green and humble living. A perfect candidate would be Fat Gor——Chow Yun Fat as he is on a warren-buffet level on green and humble living. By doing a taste test for our oat milk, we would introduce how it tastes to actual milk. Gazing at our light bulb which is powered by sunlight, we would point out how everyone should try out eco-friendly products powered by clean energy. Collaborating with Chow, we would put on banners of his face with the slogan, “Be-Eco-Friendly, Make Change Happen” The customers can also take selfies with Chow Yun Fat and upload them on social media platforms like Instagram with the hashtag # PlanetSmart X Fat Gor. In this way, a wider range of customers can be accessed and more teenagers would also be attracted to purchase our products and try out an eco-friendly living habit.
BEST SELLING PRODUCT
One of our best-sellers is definitely the Vegan food collection. Our collection includes a wide variety of snacks and drinks, ranging from Planet-based meat, like impossible beef, and bite-sized vegetable biscuits, to Oatmilk, which is completely free of any animal by-products. It is universally acknowledged that cows produce a huge amount of methane, which intensifies global warming and worsens our environment. Our product Impossible Beef is made of soy, bean, and wheat gluten which tastes the same as actual beef. Our vegan food collection is suitable for everyone from all age groups, that is perhaps why customers love it so much. For children, trying out chewy impossible beef would be a novel and new experience for term. Whereas for adults and the elderly, oat milk is healthy for their bodies as it is low in fat and sugar. This without a shadow of a doubt improves their physical well-being.
IN-STORE EVENT
An event we are planning to hold is inviting celebrities to come to our store to promote our eco-friendly products. We would invite celebrities who have endorsed in green and humble living. A perfect candidate would be Fat Gor——Chow Yun Fat as he is on a warren-buffet level on green and humble living. By doing a taste test for our oat milk, we would introduce how it tastes to actual milk. Gazing at our light bulb which is powered by sunlight, we would point out how everyone should try out eco-friendly products powered by clean energy. Collaborating with Chow, we would put on banners of his face with the slogan, “Be-Eco-Friendly, Make Change Happen” The customers can also take selfies with Chow Yun Fat and upload them on social media platforms like Instagram with the hashtag # PlanetSmart X Fat Gor. In this way, a wider range of customers can be accessed and more teenagers would also be attracted to purchase our products and try out an eco-friendly living habit.
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