這篇完整指南將會包括一切商業 英文 Email 的知識。
不論你是初出茅廬的年輕人，還是在社會打滾了十多年的成年人。
只要你對商業 英文 Email、商業 英文 書信、英文email開場白等有問題。
這篇終極指南都會一一解答！
章節一：優化 Email 標題
不論是Email Headline、Email 主旨、Email 標題，其實描述的東西都是一摸一樣！
Email 標題就是任何人點開Email第一眼看到的東西。
所以Email 主旨寫得差，人們可能會錯過你的電郵，導致商業活動收阻礙！
不過，你知道嗎？
其實有三大方式優化你的電郵主旨！
技巧一：關鍵字眼前置
由於你不知道對方的電腦或手機可以顯示subject line中的多少個字。
因此，記得把最重要的信息放在最開頭。 否則，重點很有可能被對方忽略了。
例如：
技巧二：適當加入截止時間
有人説，人是有惰性的。
這句話是否正確？
小編並沒有任何答案。
不過，若時間上有急迫性，可將截止時間寫在主旨內，有助於促使對方做及時的處理。
例如：
Engineering Drawing needs correction – Please respond by 9/22
Saluatation/稱謂
在商業信函中，您使用姓氏稱呼個人
説多無謂，直接來看例子：
Dear Mr Lam
Dear Ms Ho (“Ms” 可以用在已結婚/未結婚)
Dear Sir or Madam (如果你不知道收件人的名字)
To Whom it may concern (如果你不知道收件人的名字)
Main Body/正文
不用過多解釋，就是email的主要內容。
Complimentary close/
結束敬語
如果你知道收件人的名字，你便可以用以下任何一個結束敬語：
- Yours sincerely
- Yours truly
- Sincerely yours
如果你不知道收件人的名字，你便可以用以下任何一個結束敬語：
- Yours faithfully
- Yours truly
Sender‘s name/寄件人姓名
比較正式的名字寫法可以是：
Eric T.H.Chan
或者我們可以寫公司名稱(如果有需要)
ABC Co Ltd
Full-Blocked layout
所有東西都靠左。
例如：
Salutation
Main body Paragraph 1
Main body Paragraph 2
Complimentary close
Sender’s name
Sender’s title
Blocked layout
Complimentary close, sender’s name & sender’s title 都是在中間開始
Salutation
Main body Paragraph 1
Main body Paragraph 2
Complimentary close
Sender’s name
Sender’s title
Indented layout
所有main body paragraph都會有空格在前面
Salutation
Main body Paragraph 1
Main body Paragraph 2
Complimentary close
Sender’s name
Sender’s title
章節四：電郵種類:商業交易
你想在已經知道大概一篇Business Email要如何撰寫。
現在開始將會細分好幾種不同的商業電郵。
按每一種電郵說明注意事項。
第一種電郵種類是商業交易
商業交易可能會包括：詢問折扣、資訊或者要求翻新工程。
Business Enquiries/業務查詢
有時候可以簡單介紹你的公司是什麼行業，這樣會令到收件人更加嚴肅處理你的查詢。
說明清楚你要什麼，例如：報價表、折扣優惠等。
記得在郵件中包含你要人向誰回覆這份email。
業務查詢 電郵範例
例如你在詢問電腦資訊以及折扣優惠
電郵範例
To whom it may concern,
We are currently looking for suitable computer hardware to upgrade our office computers. We are very interested in ABC’s renowned products. Therefore, we intend to purchase 40 of your computers. Please send us the relevant catalogs listed with retail and bulk purchase prices.
Should there is any update, please give me a call at 12345678.
Jason Chan
Manager
XYZ Co Ltd
Reply to enquiries/回復查詢
參考收件人提出的查詢及其日期
有條不紊地逐一回答潛在客戶的問題
如果您不得不拒絕詢問者的請求，請提供理由或替代方案
回復查詢 電郵範例
假如你在介紹新產品以回復查詢
電郵範例
Dear Mr Lam,
Thank you for your letter enquiring about our new products.
We are pleased to introduce to you our new product ABC. All items are stylish, with something for everybody’s taste. Most importantly, they don’t just look good, they are highly functional.
We are enclosing a brochure of our product range. If you have any questions please call Mr. Lo, our sales representative, who will be happy to help you. Or, you can visit any of our showrooms and shop for your favorite items.
Yours sincerely,
Chris Ho
Sales Manager
章節五：電郵種類:銷售和促銷
一封傳統銷售Email應該有以下元素：
- 引起興趣
- 創造慾望
- 建立自信
- 誘導行動
銷售郵件 電郵範例
假如你向新客戶介紹車輛維修服務
電郵範例
Dear Mr. Cheung,
Congratulations on your new car purchases!
As we are sure your care about your car as much as you enjoy driving it, we would like to take this opportunity to introduce our car maintenance service. We at ABC Car Maintenance Service have been serving our customers for over 20 years. Our business policy has always aimed to provide every customer with professional, fast, and efficient service. Our experience and business history have made us a leading name among our service centers, you will experience for yourself our staff’s expertise and friendliness and the kind of attention that will make you a happy customer.
we have pleasure in enclosing a coupon and hope you will take full advantage of this exceptional trial offer. My assistant Mr. David Cheung and I are looking forward to seeing you here.
Yours sincerely,
Ivan Cheung
ABC Car Maintenance Service
章節六：電郵種類:投訴郵件
記住全程保持禮貌以及肯定的語調。
不要假設收件人就是要罵的那個人。
寫清楚要什麽後續服務而不是宣泄憤怒。
寫清楚那件物品/服務是什麽，什麽時候、哪裏購買。
產品/服務有什麽問題
投訴郵件 電郵範例
假如你不滿意產品素質
電郵範例
Dear Mr. Wong,
We regret to notify you that the computers we purchased from you on 17th April ,2022 ,and were delivered on 20th April 2022, are not functioning as described in the operating manual and are causing a lot of problems.
According to the operating manual, your computers should function normally even when connected with our system. However, this is not the case and thus they are costing us extra time and money.
We hope you will send your technicians to take care of the problem or exchange the computers for us.
Yours sincerely,
Oscar Chan
IT department manager
回復投訴郵件 電郵範例
假如你的產品還未送到而收到投訴
電郵範例
Dear Mr. So,
We are sorry to learn that your container of Lemon Honey has not yet arrived. As we have not heard anything from our carrier about delays in transit, your letter came as a surprise. We again apologise for not having been able to inform you in advance of this delay. We are taking up this whole question with our carrier to make sure this will not happen again and to make arrangement to deliver your goods as soon as possible
Yours sincerely,
Chloe Yam
XYZ Co Ltd deliver team manager
章節七：電郵種類:管理和行政
1）當您代表公司寫作時，語氣尤為重要。 在寫出求職信、宣布加薪升職等有利的信函時，適當的鼓勵和表揚會提振相關員工的士氣
2) 第一段應包括準確的日期和數字，例如晉升的開始日期、職級或加薪百分比等。
3) 在降級、解僱、警告或拒絕的情況下任何形式的，即使有關員工非常不滿意，也永遠不要私人化。 準確而委婉地解釋這種行為的原因。 始終對這種情況表示關心和同情。 有時需要某種形式的鼓勵或建議。
4）這類信件不僅給出事實，而且顯示公司評價員工績效的方法和標準。
聘請信 電郵範例
假如你決定聘請一個人
電郵範例
Dear Mr. Lam,
Thank you for attending the interview. I am pleased to offer you the post pf Promotion Supervisor commencing on 12 June 2022.
Your duties will mainly include marketing and business analysis and you will report directly to the Marketing Manager, Ms. Rachel Leung. Your starting salary will be $18000 for the first three months, subject to adjustment thereafter and to be reviewed annually. Your benefits include a year-end bonus, paid leave, overtime pay, medical insurance and other benefits stated in the employees’ pamphlet.
Please confirm that you accept by replying to this email.
Christy Tam
Human Resources Manager
ABC Co Ltd
如果大家有什麼英文問題，如Spencer Lam, 好唔好咁樣學英文呀? 或者IELTS考試，成人英文/商業英文的知識及英文資源，歡迎你可以隨時再跟我多交流一下，可以Follow 「Spencer Lam English Team」 Facebook page同IG得到更多英文資訊，亦都可以上 https://spencerlam.hk/ 了解更多!